Text messaging platforms have evolved into a primary way that people communicate today. Real estate professionals need to understand how these technologies work and what they can do for their business. This blog post will provide tips on using text messaging platforms in your business, so you never miss an opportunity again.
- Include a link to your text messaging platform in every email you send
The first step is to ensure that clients and prospects know how they can contact you. Please include a link to your text messaging platform at the end of each email so it’s easy for them to join up. If someone doesn’t have time now, there’s a good chance they will want to sign up later when they need real estate help again. Real Estate Skip Tracing is a great place to find a company that can implement texting into your business.
- Create a message that encourages them to join your platform
When someone clicks on the link, you need to make sure they know exactly what will happen. Remind people of how great using text messaging is and why it’s important to sign up now. You can even add a descriptive signature with links, so clients don’t have any questions about how this works when contacting you via email or social media.
- Offer exclusive deals on your text messaging platform
Give people a reason to sign up for your service. Try giving them the first month free or some other incentive that would be valuable only if they join through this link. If you want, you can just let clients know about new listings that might interest them based on their location and search preferences. Don’t bombard potential customers with promotional material because this will turn them away instead of attracting more business.
- If your text messaging platform isn’t mobile-friendly, don’t bother
Text messages are short and quick. If you can’t send or receive texts, it doesn’t make sense to use this system because people won’t be able to contact you in the way that works best for them. It’s better not to include a link than mislead potential customers who might need help with real estate services right now.
- Encourage your customers to include their phone numbers when they open an account with you
When someone creates a profile on your system, make sure that this step is quick and easy. You should also avoid promoting potential privacy concerns because this could scare away future clients from signing up at all. When people search for providers who can help them now, they must check out real estate companies online before contacting anyone directly, so no surprises later on.
- Ensure that your text messaging platform is protected with two-factor authentication
Two-factor authentication requires both a password and an additional piece of information to verify account ownership. It helps ensure that no one else can access the system or send messages without permission, even if someone gains access to the person’s email address who uses this service. Two-factor authentication also makes using text messaging platforms more secure than other types of real estate services, like solely relying on email, for example.